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EDMONTON CREATES

Growing Edmonton’s creative ecosystem

November 24-26, 2017, NAIT

A two day hands on conference to support local entrepreneurs in growing and launching creative businesses 


Learn Quick & Easy Ways to Test Business Ideas


Find & Engage Audiences & Customers


Be Inspired & Learn from Other Creative Entrepreneurs


Grow Your Local Business into other Markets

The Schedule

All
Friday, Nov 24
Saturday, Nov 25
Sunday, Nov 26

WIFTA – Creative Entrepreneurs Meet and Greet – CAT Building, NAIT

Come meet your fellow creative entrepreneurs and discover the hottest ideas bubbling up in the content, gaming and digital advertising space.

WIFTA – Keynote Interview, Room 191 CAT Building NAIT

Free to attend for WIFT members. The balancing act of life, career and the glass ceiling. How Moyra Rodgers, Founder and CEO of Magnify Digital continues to find her balance...
Read More
Jesse Szymanski, Founder, Modern Muse Media
Moyra Rodger, Founder and CEO, Magnify Digital

GameCamp Edmonton – NEXEN THEATRE, SPARTAN CENTRE, NAIT

*Free to attend. Register here – https://www.meetup.com/gamecampedmonton/events/245127149/ GameCamp Edmonton aims to provide a welcoming and supportive environment for the local game development community to come together, network, and learn. By...
Read More
8:00 am - 9:00 am

Registration – In front of Room 191, CAT Building, NAIT

Welcome & Who’s In the Room ? – 191 CAT Building, NAIT

Who’s behind this amazing conference anyway?  Get a better understanding for why we are hosting the conference and what change we are trying to create. Also, get ready to meet...
Read More
Olle Lagerquist, Associate Dean-Research, School of Applied Sciences and Technology at NAIT
Jesse Szymanski, Founder, Modern Muse Media
Wade Muri, Director Business Development, NAIT Centre for Innovative Media

Building a Thoughtful & Sustainable Production Company – 191 CAT Building NAIT

For years, Antica has produced engaging, entertaining and nation-building content. Content like Gord Downie’s The Secret Path, CBC’s Becoming Canadian & The New Constellations Tour. They have also built Canada’s...
Read More
Stuart Coxe, President and CEO, Antica Productions

Digital Media Market Trends – 191 CAT BUILDING, NAIT

Listen closely as Catalina Briceño, Director of Industry and Market trends for the Canada Media Fund, takes you through the top trends that will affect your job, business and future....
Read More
Catalina Briceño, Director of Industry and Market trends, Canada Media Fund
11:00 am - 11:30 am

Break

5 Steps to Discoverability – Room 191, CAT Building, NAIT

A discoverability strategy to drive audience engagement is no longer an option for producers. It’s a necessity. Learn how to make your next project more discoverable during this fast-paced two-hour...
Read More
Moyra Rodger, Founder and CEO, Magnify Digital
12:30 pm - 1:30 pm

Networking Lunch – Room 106, CAT BUILDING, NAIT

Justin Lassen, Composer, Remixer, Sound Designer, 191 CAT BUILDING, NAIT

With 15 years of experience in the music, film, and videogame industries, Justin Lassen is well versed in all aspects of the creative arts, and his blend of classical technique...
Read More
David Chan, Owner, Giant Sandbox Productions
Justin Lassen, Composer, Remixer, Sound Designer

If You Build It Will They Come ? Building an Audience for Your Game

It’s one thing to build a game, it’s another thing to get people to play it. Hear from some of the top indie game designers on how they created an...
Read More
Chelsea Lagos, Digital Marketing Manager, Get Social YEG
Lee Guille, Marketing & PR Manager, Beamdog
Unsanitylive, Twitch Streamer
Derek Kwan, Board President, WESIAA
Erik Johnson, Game Developer, Life Goes On: Done to Death
3:00 pm - 3:30 pm

Break

Defining Your Target Audience – 106 CAT BUILDING, NAIT

This workshop will be a deep dive into what it takes to thoroughly define your key audience segments. Knowing who your audience is the fastest and most effective way to...
Read More
Gilles Prefontaine, Corporate Strategist, Top Draw

Testing Your Business Idea Quickly – 191 CAT Building, NAIT

Learn how to quickly prototype a business idea and test its validity. If your interested in getting your idea beta tested fill out this form – https://thetruenorth.typeform.com/to/sNi9z5 The idea that is picked...
Read More
Michael Tippett, Founder & CEO, Wantoo

Fake it ‘til you Make It – 191 CAT Building, NAIT

Hear from a cross section of local creative entrepreneurs how they have managed to grow and sustain their businesses in Edmonton. Relish in their successes learn from their failures.
Ava Karvonen, Founder & Executive Producer, Reel Girls Media
Lisa Hagen, Director of Product, Spreemo Health
Ben Spencer, Director, The Branch for Arts & Culture, ATB Financial
Kelly Wolfert, Owner, Leven Creative and Keen Eye Cameras
Adam Jevne, Founder, Balance Media
Trent Oster, Creative Director, Beamdog

Welcome and Who’s in the Room – 191, CAT BUILDING, NAIT

Day 2 !  You made it ! Get ready to meet some of the other incredible people in the room with you.
Steve Ashworth, Teaching and Learning Specialist at NAIT

What does it take to create a successful media start up ? – 191 CAT BUILDING, NAIT

Michael Tippet is a two-time Emmy nominee who has 20 years of successful international startup experience. He co-founded Afternic, NowPublic, and GrowLab. He recently ran Hootsuite Labs as Director of...
Read More
Michael Tippett, Founder & CEO, Wantoo

Live Discoverability Assessment – Room 106, CAT Building NAIT

While the Internet offers the opportunity for creators to reach broader markets and drive deeper audience engagement than ever imagined, it is also littered with big ideas that failed. As...
Read More
Brandy Yanchyk, Founder, Brandy Y Productions Inc.
Moyra Rodger, Founder and CEO, Magnify Digital

Inside Hollywood – An Audio Engineer’s Guide to Production – 191, CAT Building, NAIT

John Hegedes has worked on some of Hollywood’s biggest Animated Franchises: From Batman to Scooby-Doo! & Superman to Wonder Woman. He’s won several Emmy’s & Golden Reels for his work...
Read More
John Hegedes, Hollywood Audio Engineer

Hustle Smarter Practical Project Funding – 110, CAT BUILDING, NAIT

The Branch for Arts & Culture was created to help artists produce their best work by providing the resources and solutions that allow time and space for creativity. Listen close...
Read More
Ben Spencer, Director, The Branch for Arts & Culture, ATB Financial

National Film Board’s Interactive Showcase – 191, CAT BUILDING, NAIT

NFB Interactive is National Film Board of Canada’s exploration into the digital space. It’s an evolving collection of innovative, interactive stories exploring the world – and our place in it...
Read More
Jasmine Pullukatt, NFB Interactive

And that’s A Wrap

Last chance to get your questions answered and meet anyone you didn’t get a chance to talk to.

WIFTA – Creative Entrepreneurs Meet and Greet – CAT Building, NAIT

Come meet your fellow creative entrepreneurs and discover the hottest ideas bubbling up in the content, gaming and digital advertising space.

WIFTA – Keynote Interview, Room 191 CAT Building NAIT

Free to attend for WIFT members. The balancing act of life, career and the glass ceiling. How Moyra Rodgers, Founder and CEO of Magnify Digital continues to find her balance...
Read More
Jesse Szymanski, Founder, Modern Muse Media
Moyra Rodger, Founder and CEO, Magnify Digital

GameCamp Edmonton – NEXEN THEATRE, SPARTAN CENTRE, NAIT

*Free to attend. Register here – https://www.meetup.com/gamecampedmonton/events/245127149/ GameCamp Edmonton aims to provide a welcoming and supportive environment for the local game development community to come together, network, and learn. By...
Read More
8:00 am - 9:00 am

Registration – In front of Room 191, CAT Building, NAIT

Welcome & Who’s In the Room ? – 191 CAT Building, NAIT

Who’s behind this amazing conference anyway?  Get a better understanding for why we are hosting the conference and what change we are trying to create. Also, get ready to meet...
Read More
Olle Lagerquist, Associate Dean-Research, School of Applied Sciences and Technology at NAIT
Jesse Szymanski, Founder, Modern Muse Media
Wade Muri, Director Business Development, NAIT Centre for Innovative Media

Building a Thoughtful & Sustainable Production Company – 191 CAT Building NAIT

For years, Antica has produced engaging, entertaining and nation-building content. Content like Gord Downie’s The Secret Path, CBC’s Becoming Canadian & The New Constellations Tour. They have also built Canada’s...
Read More
Stuart Coxe, President and CEO, Antica Productions

Digital Media Market Trends – 191 CAT BUILDING, NAIT

Listen closely as Catalina Briceño, Director of Industry and Market trends for the Canada Media Fund, takes you through the top trends that will affect your job, business and future....
Read More
Catalina Briceño, Director of Industry and Market trends, Canada Media Fund
11:00 am - 11:30 am

Break

5 Steps to Discoverability – Room 191, CAT Building, NAIT

A discoverability strategy to drive audience engagement is no longer an option for producers. It’s a necessity. Learn how to make your next project more discoverable during this fast-paced two-hour...
Read More
Moyra Rodger, Founder and CEO, Magnify Digital
12:30 pm - 1:30 pm

Networking Lunch – Room 106, CAT BUILDING, NAIT

Justin Lassen, Composer, Remixer, Sound Designer, 191 CAT BUILDING, NAIT

With 15 years of experience in the music, film, and videogame industries, Justin Lassen is well versed in all aspects of the creative arts, and his blend of classical technique...
Read More
David Chan, Owner, Giant Sandbox Productions
Justin Lassen, Composer, Remixer, Sound Designer

If You Build It Will They Come ? Building an Audience for Your Game

It’s one thing to build a game, it’s another thing to get people to play it. Hear from some of the top indie game designers on how they created an...
Read More
Chelsea Lagos, Digital Marketing Manager, Get Social YEG
Lee Guille, Marketing & PR Manager, Beamdog
Unsanitylive, Twitch Streamer
Derek Kwan, Board President, WESIAA
Erik Johnson, Game Developer, Life Goes On: Done to Death
3:00 pm - 3:30 pm

Break

Defining Your Target Audience – 106 CAT BUILDING, NAIT

This workshop will be a deep dive into what it takes to thoroughly define your key audience segments. Knowing who your audience is the fastest and most effective way to...
Read More
Gilles Prefontaine, Corporate Strategist, Top Draw

Testing Your Business Idea Quickly – 191 CAT Building, NAIT

Learn how to quickly prototype a business idea and test its validity. If your interested in getting your idea beta tested fill out this form – https://thetruenorth.typeform.com/to/sNi9z5 The idea that is picked...
Read More
Michael Tippett, Founder & CEO, Wantoo

Fake it ‘til you Make It – 191 CAT Building, NAIT

Hear from a cross section of local creative entrepreneurs how they have managed to grow and sustain their businesses in Edmonton. Relish in their successes learn from their failures.
Ava Karvonen, Founder & Executive Producer, Reel Girls Media
Lisa Hagen, Director of Product, Spreemo Health
Ben Spencer, Director, The Branch for Arts & Culture, ATB Financial
Kelly Wolfert, Owner, Leven Creative and Keen Eye Cameras
Adam Jevne, Founder, Balance Media
Trent Oster, Creative Director, Beamdog

Welcome and Who’s in the Room – 191, CAT BUILDING, NAIT

Day 2 !  You made it ! Get ready to meet some of the other incredible people in the room with you.
Steve Ashworth, Teaching and Learning Specialist at NAIT

What does it take to create a successful media start up ? – 191 CAT BUILDING, NAIT

Michael Tippet is a two-time Emmy nominee who has 20 years of successful international startup experience. He co-founded Afternic, NowPublic, and GrowLab. He recently ran Hootsuite Labs as Director of...
Read More
Michael Tippett, Founder & CEO, Wantoo

Live Discoverability Assessment – Room 106, CAT Building NAIT

While the Internet offers the opportunity for creators to reach broader markets and drive deeper audience engagement than ever imagined, it is also littered with big ideas that failed. As...
Read More
Brandy Yanchyk, Founder, Brandy Y Productions Inc.
Moyra Rodger, Founder and CEO, Magnify Digital

Inside Hollywood – An Audio Engineer’s Guide to Production – 191, CAT Building, NAIT

John Hegedes has worked on some of Hollywood’s biggest Animated Franchises: From Batman to Scooby-Doo! & Superman to Wonder Woman. He’s won several Emmy’s & Golden Reels for his work...
Read More
John Hegedes, Hollywood Audio Engineer

Hustle Smarter Practical Project Funding – 110, CAT BUILDING, NAIT

The Branch for Arts & Culture was created to help artists produce their best work by providing the resources and solutions that allow time and space for creativity. Listen close...
Read More
Ben Spencer, Director, The Branch for Arts & Culture, ATB Financial

National Film Board’s Interactive Showcase – 191, CAT BUILDING, NAIT

NFB Interactive is National Film Board of Canada’s exploration into the digital space. It’s an evolving collection of innovative, interactive stories exploring the world – and our place in it...
Read More
Jasmine Pullukatt, NFB Interactive

And that’s A Wrap

Last chance to get your questions answered and meet anyone you didn’t get a chance to talk to.

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Location

NAIT, 11762 - 106 Street Edmonton, Alberta

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